The venture pathway and tools of the Entrepreneurship Studio

The panels below guide a venture from individual opportunity analysis, through collaborative selection and pitching, to venture development and launch. Each area brings together tools that help you examine evidence, compare options and turn a promising digital opportunity into a practical course of action.

Use the pathway flexibly. Choose tools according to the venture, evidence and decision at hand—you do not need to use every tool. Feedback and new learning may require you to revisit an earlier area.